DIOR
J’Adore Parfum D’eau Launch
The Ask
To organise and host the South African launch event for DIOR’s new J’Adore Perfume D’eau fragrance.
The Objectives
To create awareness and excitement about the new fragrance whilst creating a luxury experience for high-end fashion and beauty influencers in South Africa.
The Details
It’s all about the little things. The fine-dining experience was inspired by the fragrance’s ingredients, while the fragrance boxes each guest received were personalised live on-site by a calligrapher.
The Presence
INFLUENCER MANAGEMENT
Influencer Selection
POINT OF SALE & PRINT
Design-to-print
Promotional Media
GRAPHIC DESIGN
Event Invitation & Collateral
CONTENT MANAGEMENT
Community Management
3D DESIGN
Exhibition & Stand Build
3D Rendering
LOGISTICS
Event & Activations Logistics
Guest List Management
Supplier Management
Travel Management
EVENT MANAGEMENT
Concept, Planning & Co-ordination
Event Mechanics
Location Scouting
Catering
Decor
RSVP & Registration Process
The Display
The Food
The Vibe
The Detail
